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Tourism shopping behavior: planned, impulsive, or experiential?

Fang Meng (Assistant Professor, School of Hotel, Restaurant, and Tourism Management, Center of Economic Excellence in Tourism and Economic Development, University of South Carolina, Columbia, South Carolina, USA)
Yingjiao Xu (Associate Professor, Fashion and Textile Management, Department of Textiles and Apparel, Technology and Management, North Carolina State University, Raleigh, North Carolina, USA)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 3 August 2012

8584

Abstract

Purpose

This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the components of planned behavior, impulsive behavior, and experiential consumption on tourists' intentions to shop/purchase in the tourism context.

Design/methodology/approach

This conceptual study reviews and investigates the major current research in the areas of planned behavior, impulse purchase, experiential consumption, as well as tourism shopping behavior/experience. By reviewing and assessing important relevant concepts, this study proposes a conceptual framework of tourist shopping behavior.

Findings

Based on the extensive review and discussion of the related literature, this study proposes that tourist shopping intention and actual purchase behavior are influenced by various indicators, including planned behavior, impulsive behavior, and experiential consumption factors. In other words, tourist shopping behavior is a mixture of planned, impulsive, and experiential consumption behavior.

Originality/value

The study of tourism shopping is still limited and in an exploratory stage. The resulting theoretical framework of this study is an inclusive overarching structure systematically explaining the nature of tourist shopping behavior from the perspectives of planned behavior, impulsive buying, and experiential consumption. This study is expected to provide better information and understanding of the factors influencing tourist shopping behavior, which, in turn, will lead to improved planning, marketing and management of sales, expenditures and opportunities in the tourism and retail industries.

Keywords

Citation

Meng, F. and Xu, Y. (2012), "Tourism shopping behavior: planned, impulsive, or experiential?", International Journal of Culture, Tourism and Hospitality Research, Vol. 6 No. 3, pp. 250-265. https://doi.org/10.1108/17506181211246401

Publisher

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Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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