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Mining the cypher: branding and breakdance

Linden Dalecki (Assistant Professor in the Department of Management and Marketing, Kelce College of Business, Pittsburg State University, Pittsburg, Kansas, USA)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 11 October 2011




This paper is a companion piece to the short documentary Breakin' Away. The paper aims to touch on Texas b‐boy culture and tourism, the hip‐hop industry at large, book publishing, intra‐industry media‐synergy, the Hollywood film industry and related aspects of pop culture.


Part ethnographic memoir, part confessional, part anecdotal how‐to, the article is written in the first person and fits within the tradition of autoethnography.


Given its autoethnographic focus, the paper follows several unique cases rather than attempting to abstract generalizable principles.


The paper provides an inside view of Texas b‐boy subculture and reveals specific aspects of the hip‐hop industry.



Dalecki, L. (2011), "Mining the cypher: branding and breakdance", International Journal of Culture, Tourism and Hospitality Research, Vol. 5 No. 4, pp. 364-375.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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