Multi‐media research and the consumption of popular culture

Abstract

Purpose

The purpose of this editorial is to introduce six audio‐visual and written pieces that communicate research findings about contemporary popular culture.

Design/methodology/approach

The paper provides a summary overview of the papers in the special issue, highlighting similarities across submissions as well their distinctive contributions.

Findings

The authors conclude that researchers apply audio‐visual material to communicate their research findings in at least two ways: as stand‐alones to convey key messages; and to validate and/or dramatize highlights of their written work.

Originality/value

The paper provides an introduction to a special issue that features the application of multi‐media to communicate research findings associated with contemporary popular culture.

Citation

Caldwell, M. and Henry, P. (2011), "Multi‐media research and the consumption of popular culture", International Journal of Culture, Tourism and Hospitality Research, Vol. 5 No. 4, pp. 331-333. https://doi.org/10.1108/17506181111174619