Globally marketing authenticated places

Abstract

Purpose

The paper explores authentic places, personalities and products from a range of academic and professional frames.

Design/methodology/approach

Authentic pop culture texts and tourist sites – and their associated web sites – are analyzed via three perspectives: Gilmore and Pine's notion of authentic placemaking, Peterson's notion of socially constructed and determined authenticity, and Holt's notion of the authentic slacker‐rebel archetype.

Findings

Perceived authenticity plays an important role in driving the consumption of certain types of pop culture and associated touristic sites.

Originality/value

The article explores three major perspectives related to authenticity which have not been discussed together previously and is of value to marketing academics as well as stewards of authentic sites.

Citation

Dalecki, L. (2011), "Globally marketing authenticated places", International Journal of Culture, Tourism and Hospitality Research, Vol. 5 No. 1, pp. 38-46. https://doi.org/10.1108/17506181111111744