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Globally marketing authenticated places

Linden Dalecki (Department of Management and Marketing, Kelce College of Business, Pittsburg State University, Pittsburg, Kansas, USA)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 29 March 2011

1631

Abstract

Purpose

The paper explores authentic places, personalities and products from a range of academic and professional frames.

Design/methodology/approach

Authentic pop culture texts and tourist sites – and their associated web sites – are analyzed via three perspectives: Gilmore and Pine's notion of authentic placemaking, Peterson's notion of socially constructed and determined authenticity, and Holt's notion of the authentic slacker‐rebel archetype.

Findings

Perceived authenticity plays an important role in driving the consumption of certain types of pop culture and associated touristic sites.

Originality/value

The article explores three major perspectives related to authenticity which have not been discussed together previously and is of value to marketing academics as well as stewards of authentic sites.

Keywords

Citation

Dalecki, L. (2011), "Globally marketing authenticated places", International Journal of Culture, Tourism and Hospitality Research, Vol. 5 No. 1, pp. 38-46. https://doi.org/10.1108/17506181111111744

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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