Advanced
search

To read this content please select one of the options below:

Special issue on creative methods of inquiry in arts marketing

Gretchen Larsen (Lecturer in Marketing at the School of Management, University of Bradford, Bradford, UK)
Daragh O'Reilly (Lecturer in Marketing at the Management School, University of Sheffield, Sheffield, UK)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 30 March 2010

1436

Abstract

Purpose

–

The purpose of this Editorial is to introduce the reader to the changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of inquiry.

Design/methodology/approach

–

The Editorial introduces the papers in this special issue.

Findings

–

It was found that creative inquiry in arts marketing includes the use of both established and innovative interpretive methods.

Originality/value

–

The Editorial explains how the application of creative methods of inquiry can aid our understanding of the relationship between art and the market.

Keywords

Citation

Larsen, G. and O'Reilly, D. (2010), "Special issue on creative methods of inquiry in arts marketing", International Journal of Culture, Tourism and Hospitality Research, Vol. 4 No. 1, pp. 3-7. https://doi.org/10.1108/17506181011024715

Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

Related articles

Manage cookies

We’re listening — tell us what you think

Join us on our journey