To read this content please select one of the options below:

The service environment: functional or fun? Does it matter?

Sacha Joseph‐Mathews (Assistant Professor, Eberhardt School of Business, University of the Pacific, Stockton, California, USA)
Mark A. Bonn (Professor, Dedman School of Hospitality, College of Business, Florida State University, Tallahassee, Florida, USA)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 7 August 2009

1507

Abstract

Purpose

The purpose of this editorial is to introduce the reader to three papers discussing the role of atmospherics within predominantly hedonic service settings.

Design/methodology/approach

This editorial introduces the papers in this special section.

Findings

Atmospherics plays a significant role in determining how consumers and patrons perceive and interpret hedonic services.

Originality/value

The first study examines how atmospherics can impact the overall meanings patrons attach to visiting a hedonic facilities. The second study looks at the role of promotional materials on setting the tone for fringe festivals. The third study investigates the role of atmospherics in green consumerism.

Keywords

Citation

Joseph‐Mathews, S. and Bonn, M.A. (2009), "The service environment: functional or fun? Does it matter?", International Journal of Culture, Tourism and Hospitality Research, Vol. 3 No. 3, pp. 187-192. https://doi.org/10.1108/17506180910980500

Publisher

:

Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

Related articles