The purpose of this editorial is to introduce the reader to three papers discussing the role of atmospherics within predominantly hedonic service settings.
This editorial introduces the papers in this special section.
Atmospherics plays a significant role in determining how consumers and patrons perceive and interpret hedonic services.
The first study examines how atmospherics can impact the overall meanings patrons attach to visiting a hedonic facilities. The second study looks at the role of promotional materials on setting the tone for fringe festivals. The third study investigates the role of atmospherics in green consumerism.
Joseph‐Mathews, S. and Bonn, M.A. (2009), "The service environment: functional or fun? Does it matter?", International Journal of Culture, Tourism and Hospitality Research, Vol. 3 No. 3, pp. 187-192. https://doi.org/10.1108/17506180910980500Download as .RIS
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