Strategic networks and the institutional environment

Timo Järvensivu (Department of Marketing and Management, Aalto University School of Economics, Helsinki, Finland)
Pirjo Lukkari (Department of Marketing and Management, Aalto University School of Economics, Helsinki, Finland)
Paavo Järvensivu (Department of Marketing and Management, Aalto University School of Economics, Helsinki, Finland)

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Publication date: 7 September 2010

Abstract

Purpose

The purpose of this paper is to discuss the impact of the institutional environment on strategic networks including their cohesiveness as well as institutional entrepreneurship activities conducted by members of these networks.

Design/methodology/approach

The paper presents a case study of the trade association Pharma Industry Finland (PIF) and its institutional environment.

Findings

Institutional environment and institutional entrepreneurship of a strategic network are intertwined in various ways. Changes in the institutional environment influence the strategic cohesiveness of the network and the mutual goals of its network members. As a result, PIF proactively engages in entrepreneurial activities to realize its interests.

Research limitations/implications

The paper of one network and one institutional environment is limited in generalizability. Further research is needed to explore if similar results can be obtained in other contexts.

Practical implications

In order to be successful, companies should be able to sense and evaluate which matters can be effectively addressed through collective institutional entrepreneurship and/or the company's own entrepreneurial activity.

Originality/value

This empirical study contributes to discussions on the theoretical understanding of strategic networks in relation to institutional environments, institutionally bounded strategizing in networks, and institutional entrepreneurship in business networks.

Keywords

Citation

Järvensivu, T., Lukkari, P. and Järvensivu, P. (2010), "Strategic networks and the institutional environment", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4 No. 3, pp. 265-281. https://doi.org/10.1108/17506121011076183

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.