TY - JOUR AB - VL - 2 IS - 1 SN - 1750-6123 DO - 10.1108/17506120810865442 UR - https://doi.org/10.1108/17506120810865442 AU - Mukherjee Avinandan PY - 2008 Y1 - 2008/01/01 TI - Redefining Health Care: Creating Value‐based Competition on Results T2 - International Journal of Pharmaceutical and Healthcare Marketing PB - Emerald Group Publishing Limited SP - 76 EP - 79 Y2 - 2024/03/29 ER -