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Redefining Health Care: Creating Value‐based Competition on Results

Avinandan Mukherjee (School of Business, Montclair State University, Montclair, New Jersey, USA)

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Article publication date: 4 April 2008

Keywords

Citation

Mukherjee, A. (2008), "Redefining Health Care: Creating Value‐based Competition on Results", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 2 No. 1, pp. 76-79. https://doi.org/10.1108/17506120810865442

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited