To read the full version of this content please select one of the options below:

Contemporary Database Marketing – Concepts and Applications

Catherine Demangeot (Strathclyde Business School, UK)

Direct Marketing: An International Journal

ISSN: 1750-5933

Article publication date: 22 August 2008

Keywords

Citation

Demangeot, C. (2008), "Contemporary Database Marketing – Concepts and Applications", Direct Marketing: An International Journal, Vol. 2 No. 3, pp. 186-187. https://doi.org/10.1108/17505930810899339

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited