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Contemporary Database Marketing – Concepts and Applications

Catherine Demangeot (Strathclyde Business School, UK)

Direct Marketing: An International Journal

ISSN: 1750-5933

Article publication date: 22 August 2008



Demangeot, C. (2008), "Contemporary Database Marketing – Concepts and Applications", Direct Marketing: An International Journal, Vol. 2 No. 3, pp. 186-187.



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