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Online Marketing: A Customer‐led Approach

Andrew Thomas (Center for Organizational Development,The University of Akron, Akron, Ohio, USA)

Direct Marketing: An International Journal

ISSN: 1750-5933

Article publication date: 28 August 2007

Citation

Thomas, A. (2007), "Online Marketing: A Customer‐led Approach", Direct Marketing: An International Journal, Vol. 1 No. 3, pp. 176-176. https://doi.org/10.1108/17505930710779351

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited