This paper seeks to discuss the history of real estate marketing in the USA and to assess the future impact of direct marketing on that country's real estate set‐up.
The paper chronicles the history of real estate marketing in the USA and describes the present situation vis‐à‐vis direct marketing.
The paper finds that home buyers prefer online direct marketing to the traditional process of physical involvement and personal inspection.
The paper promotes the advantages of direct marketing as the future of residential real estate in that it offers lower prices, direct participation in the process and better access to information.
Keillor, R.D. (2007), "How direct marketing is revolutionizing an industry: residential real estate in the USA", Direct Marketing: An International Journal, Vol. 1 No. 3, pp. 172-175. https://doi.org/10.1108/17505930710779342
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