To read the full version of this content please select one of the options below:

Direct Marketing in Action: Cutting‐Edge Strategies for Finding and Keeping the Best Customers

Kevin Blanchard (Technology Concepts, Inc., Rochester, Minnesota, USA)

Direct Marketing: An International Journal

ISSN: 1750-5933

Article publication date: 3 April 2007

Keywords

Citation

Blanchard, K. (2007), "Direct Marketing in Action: Cutting‐Edge Strategies for Finding and Keeping the Best Customers", Direct Marketing: An International Journal, Vol. 1 No. 1, pp. 61-62. https://doi.org/10.1108/17505930710734143

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited