The new concept ‘iconic biography’ (IB) is explained. Its impact on managers who aspire to lead their organisations to outstanding performance is described using contrasting examples from the public sector. The relationship between a leader's IB and their ability to influence organisational ethos and culture is also described with survey evidence as to the impact on staff attitudes and morale.
Wilson, I. (2009), "Iconic biography (IB) and its impact on the pursuit of excellence", International Journal of Leadership in Public Services, Vol. 5 No. 2, pp. 28-37. https://doi.org/10.1108/17479886200900015Download as .RIS
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