Danish and Chinese adolescents' perceptions of healthy eating and attitudes toward regulatory measures

Kara Chan (Department of Communication Studies at Hong Kong Baptist University, Kowloon Tong, Hong Kong)
Gerard Prendergast (Department of Marketing at Hong Kong Baptist University, Kowloon Tong, Hong Kong)
Alice Grønhøj (Department of Marketing and Statistics at Aarhus School of Business, University of Aarhus, Aarhus, Denmark)
Tino Bech‐Larsen (Department of Marketing and Statistics at Aarhus School of Business, University of Aarhus, Aarhus, Denmark)

Young Consumers

ISSN: 1747-3616

Publication date: 30 August 2011

Abstract

Purpose

This article aims to examine young consumers' perceptions of healthy eating, contexts where healthy or unhealthy eating are practiced, and their evaluation of regulatory measures that discourage the consumption of unhealthy foods in two different markets.

Design/methodology/approach

A convenience sampled survey was conducted of 386 Danish and Chinese adolescents using a structured questionnaire.

Findings

Results showed that perceptions of healthy eating were generally based on concepts such as balance and moderation. Unhealthy eating was most frequently practiced at parties and in festive periods. Hong Kong respondents were more likely to associate eating habits with healthy eating than Danish respondents. Danish respondents were more likely to practice healthy eating at schools than Hong Kong respondents. Making tanks of cold water freely available everywhere was perceived to be most effective in discouraging the consumption of soft drink. There were age, gender and market differences in attitudes toward selected regulatory measures that discourage the consumption of soft drinks.

Research implications

Health educators and public health campaign designers should design health communication messages that target different perceptions of unhealthy eating, as well as different unhealthy eating contexts. Policy makers should be aware of the difference in local environmental conditions when designing regulations to encourage healthy eating.

Originality/value

The study is an innovative attempt to examine adolescents' perception of healthy eating and attitudes toward food regulatory measures in more than one consumer market.

Keywords

Citation

Chan, K., Prendergast, G., Grønhøj, A. and Bech‐Larsen, T. (2011), "Danish and Chinese adolescents' perceptions of healthy eating and attitudes toward regulatory measures", Young Consumers, Vol. 12 No. 3, pp. 216-228. https://doi.org/10.1108/17473611111163278

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.