Dependency on smartphone and the impact on purchase behaviour

Ding Hooi Ting (Senior Lecturer at the School of Business, Monash University, Sunway Campus, Malaysia)
Suet Fong Lim (Research Student at the School of Business, Monash University, Sunway Campus, Malaysia)
Tanusina Siuly Patanmacia (Research Student at the School of Business, Monash University, Sunway Campus, Malaysia)
Ca Gie Low (Research Student at the School of Business, Monash University, Sunway Campus, Malaysia)
Gay Chuan Ker (Research Student at the School of Business, Monash University, Sunway Campus, Malaysia)

Young Consumers

ISSN: 1747-3616

Publication date: 30 August 2011

Abstract

Purpose

This study aims to investigate the effect of convenience, social needs and social influences on university students' dependency towards smartphones and the impact on future purchase behaviour in Malaysia.

Design/methodology/approach

Hypotheses were tested with a random and judgemental sampling (students who use smartphones only) of 358 university students using a face‐to‐face survey method. Structural equation modelling was used to test the hypotheses.

Findings

The results indicated that university students' dependency on smartphones is influenced by convenience, social needs and social influences and dependency is positively related with future purchase behaviour.

Research limitations/implications

Results of this study are limited by the absence of equal distribution across different races and culture of university students.

Originality/value

The domain of research, smartphones, is a new technology that is largely adopted and deserves investigation for future mobile market strategies. Although this research of smartphone dependency is limited to universities, this study contributes to the field by adding new investigation in this new target segment of smartphone users.

Keywords

Citation

Ding Hooi Ting, Suet Fong Lim, Tanusina Siuly Patanmacia, Ca Gie Low and Gay Chuan Ker (2011) "Dependency on smartphone and the impact on purchase behaviour", Young Consumers, Vol. 12 No. 3, pp. 193-203

Download as .RIS

DOI

: https://doi.org/10.1108/17473611111163250

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.