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Children and advertising in Italy

Maria Luisa Cassandro (Studio Legale Hofer Losch Torricelli)
Felix Hofer (Studio Legale Hofer Losch Torricelli)

Young Consumers

ISSN: 1747-3616

Publication date: 1 September 2004

Abstract

Outlines the legislation in Italy covering advertising to children, who are regarded as the most vulnerable among consumers. Relates Italy’s legislative policy to its membership of the European Union and therefore to Community law. Describes the self‐regulation regime as administered by the Institute for Advertising Self‐Regulation, and the general principles of child protection with regard to safety, children’s lack of experience, and the natural feelings of adults to adolescents and children. Moves on to specific areas such as cigarettes, alcohol, pharmaceuticals, toys, electronic media, radio and TV, and the Internet; children under 14 must not be used in TV commercials or promotions.

Keywords

Citation

Luisa Cassandro, M. and Hofer, F. (2004), "Children and advertising in Italy", Young Consumers, Vol. 5 No. 4, pp. 74-80. https://doi.org/10.1108/17473610410814364

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited