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What do youth marketers think about selling to kids?

John C. Geraci (Harris Interactive)

Young Consumers

ISSN: 1747-3616

Article publication date: 1 June 2004

Abstract

Presents the conclusions of Harris Interactive’s landmark poll of youth marketers, which reveals the industry’s views on complex issues like the ethics of selling to children, advertising in schools, violent content in the media, child nutrition and obesity. Outlines the method used, which consisted of 878 online interviews, classifying respondents into youth marketing, advertising and PR, media, non‐profit organisations, market research, and educational institutions. Identifies characteristics of each group over their views about children as consumers, ethics, role models, rating systems for movies and shows, and health. Concludes that those working in youth fields tend to defend their own organisation although they often criticise the industry as a whole.

Keywords

Citation

Geraci, J.C. (2004), "What do youth marketers think about selling to kids?", Young Consumers, Vol. 5 No. 3, pp. 11-17. https://doi.org/10.1108/17473610410814193

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited