The importance of money to Italian children

Abstract

Explores the attitudes of Italian children to money, with reference to US research which indicates a significant difference between boys and girls. Tests five hypotheses relating to gender differences in respect to money: boys are more positive in their attitudes to it, girls would be uncomfortable talking about it, men rather than women are seen by children as economically successful, sons rather than daughters would try to emulate their fathers’ economic status, and these gender differences might increase through adolescence. Explains the methodology of the study, and relates the findings to Italian society and the Catholic religion. Contrasts the attitudes of Italian parents to boys and girls regarding money: boys are more likely to receive regular pocket money and be expected to achieve highly paid jobs, whereas girls tend to value family or more creative activities.

Citation

Rinaldi, E. and Giromini, E. (2002), "The importance of money to Italian children", Young Consumers, Vol. 3 No. 4, pp. 53-59. https://doi.org/10.1108/17473610210813637