Snapshots of youth: the lives of late teens across the world

Abstract

Explains the findings of Snapshots of Youth, a study by Mindshare into the behaviour and attitudes of young people across the world. Outlines the methodology used: boys and girls aged 16 to 19 recorded their surroundings and activities with cameras and diaries, and this was followed up with interviews and a private website. Concludes that the Internet in particular is affecting all media, including TV viewing, radio listening, and reading; youngsters understand marketing techniques but do not reject them, although they criticise intrusive popups and banners; mobile phones are the other major media development; meeting friends remains youngsters’ favourite activity.

Citation

Byfield, S. (2002), "Snapshots of youth: the lives of late teens across the world", Young Consumers, Vol. 3 No. 4, pp. 15-20. https://doi.org/10.1108/17473610210813574