Marketing toys by developmental stages

Abstract

Describes the types of toys needed by children of different developmental stages, their appeal for the parent, and the marketing implications. Outlines the developmental stages from infants to pre‐teens. Discusses toys for children with special needs, family games, toy collecting, and safety and care issues. Focuses on a research approach to discovering what toys meet these requirements; this is based on observational research and a pen‐and‐paper survey, and establishes a composite “Toy Tips” rating based on fun rating (always the most important toy factor), plus other development scores for thinking skills, character development, social skills and motor skills.

Citation

Szymanski, M. (2002), "Marketing toys by developmental stages", Young Consumers, Vol. 3 No. 2, pp. 25-32. https://doi.org/10.1108/17473610210813411