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Cultural and legal challenges in implementing code of conduct in supply chain management of mobile phone industries: Sony Ericsson case study

Mohamad Zakaria (Researcher in the Master's Programme in Public Health, Department of Clinical Sciences, Lund University, Malmö, Sweden)
Zanda Garanča (Senior Learning Specialist with Electrolux Poland Sp z.o.o., Krakow, Poland)
Abdallah Sobeih (Technical Adviser in Business Administration at Lund University, Lund, Sweden)

Social Responsibility Journal

ISSN: 1747-1117

Article publication date: 1 June 2012

2584

Abstract

Purpose

This paper seeks to identify the practical challenges of implementing a code of conduct in the supply chain management of multinational mobile phone industries from diverse cultural and legal contexts by analysing critically how a multinational company manages the CSR concept in its supply chain.

Design/methodology/approach

This study is based on qualitative interviews, analysis of codes of conduct and the practices of Sony Ericsson as well as of one of its suppliers.

Findings

Codes of conduct should be perceived differently within different contexts. Therefore, cultural and legal issues have to be considered when formulating and implementing codes of conduct, and when assessing compliance. The development of codes of conduct in the mobile phone industry is an ongoing process. Both cultural and legal challenges have to be considered.

Originality/value

Each company should define its own standards and limits of responsibility within the context of ethical sourcing, while some basic codes of conduct compliance should be forced on the whole mobile phone industry.

Keywords

Citation

Zakaria, M., Garanča, Z. and Sobeih, A. (2012), "Cultural and legal challenges in implementing code of conduct in supply chain management of mobile phone industries: Sony Ericsson case study", Social Responsibility Journal, Vol. 8 No. 2, pp. 227-241. https://doi.org/10.1108/17471111211234851

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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