Useful principles for adopting a market development approach for enterprise development organizations

Abstract

Purpose

To provide a practitioner focused discussion for enterprise development organizations (EDOs) who are seeking to incorporate principles of sustainability into their strategies.

Design/methodology/approach

Presents general principles that can be useful to EDOs who are trying to take on a more market development (sustainable) approach to enterprise development.

Findings

The principles can be applied to economic development projects that target small, medium or large enterprises. They apply to programs promoting agricultural, manufacturing, and services – and also have application in other sectors such as health, conservation, and education.

Originality/value

Provides leading insights into EDO strategies.

Citation

Lusby, F. (2006), "Useful principles for adopting a market development approach for enterprise development organizations", International Journal of Emerging Markets, Vol. 1 No. 4, pp. 341-347. https://doi.org/10.1108/17468800610703388