To read the full version of this content please select one of the options below:

A strategic framework for determining e‐commerce adoption

Peixin Li (School of Economics and Management, Tsinghua University, Beijing, People's Republic of China)
Wei Xie (School of Economics and Management, Tsinghua University, Beijing, People's Republic of China)

Journal of Technology Management in China

ISSN: 1746-8779

Article publication date: 10 February 2012

Abstract

Purpose

Many firms have attempted to adopt e‐commerce to upgrade their formidable competitive capabilities and thereby build their own competitive advantages. However, some firms have achieved great performance, whereas others have failed in competitive outcomes. How can the differences in firms' e‐commerce adoption be explained? This question remains largely unanswered. The purpose of this paper is to help fill this literature gap by developing a framework that incorporates factors determining firms' adoption of e‐commerce.

Design/methodology/approach

Through literature review, this paper summarizes ten factors which determine firms' adoption of e‐commerce.

Findings

The paper summarizes ten factors which determine firms' adoption of e‐commerce and four significant factors are especially highlighted, including managerial attitudes, corporate strategies, external pressures and firms' technology strengths.

Originality/value

The framework developed by this article provides a conceptual basis for further quantitative analysis. It can also guide firms' implementation of e‐commerce strategy. Moreover, this paper should be of great value to the policy makers who encourage firms to build up their competitiveness through e‐commerce adoption.

Keywords

Citation

Li, P. and Xie, W. (2012), "A strategic framework for determining e‐commerce adoption", Journal of Technology Management in China, Vol. 7 No. 1, pp. 22-35. https://doi.org/10.1108/17468771211207321

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited