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New product mix selection for a high technology company in a technology innovation network

Hsing Hung Chen (Department of Technology Economics Management, College of Economics and Management, Tsinghua University, Beijing, China)
Amy H.I. Lee (Department of Industrial Management, Chung Hua University, Hsinchu, Taiwan)
Yunhuan Tong (Department of Technology Economics Management, College of Economics and Management, Tsinghua University, Beijing, China)

Journal of Technology Management in China

ISSN: 1746-8779

Article publication date: 1 May 2006

Abstract

Purpose

Owing to keen challenges in an evolving market, new product development (NPD) is critical for an enterprise to prosper. To increase the likelihood of having a few successful products, NPD mix is usually selected in practice. Since, a firm has difficulty surviving independently in a high technology industry, flexible strategies to collaborate or to compete with firms within a technology innovation network (TIN) are essential. Therefore, finding an appropriate mix which can lead to a more satisfactory performance for an enterprise inside a TIN is an important issue, which this paper aims to discuss.

Design/methodology/approach

A modified‐analytic hierarchy process (AHP) model is proposed to evaluate the NPD mixes. Since, integrated product development is positively associated with efficiency and negatively with innovation, a suitable NPD operation with a mode of knowledge creation needs to be adopted by evaluating the result of the NPD mix.

Findings

The proposed model leads to a more satisfactory performance for the firm.

Originality/value

The result from the practical case study is in accord with the theoretical model, since this model keeps a firm operating simultaneously efficiently and innovatively, rather than trade‐off and balanced.

Keywords

Citation

Hung Chen, H., Lee, A.H.I. and Tong, Y. (2006), "New product mix selection for a high technology company in a technology innovation network", Journal of Technology Management in China, Vol. 1 No. 2, pp. 174-189. https://doi.org/10.1108/17468770610670974

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited