New product mix selection for a high technology company in a technology innovation network

Abstract

Purpose

Owing to keen challenges in an evolving market, new product development (NPD) is critical for an enterprise to prosper. To increase the likelihood of having a few successful products, NPD mix is usually selected in practice. Since, a firm has difficulty surviving independently in a high technology industry, flexible strategies to collaborate or to compete with firms within a technology innovation network (TIN) are essential. Therefore, finding an appropriate mix which can lead to a more satisfactory performance for an enterprise inside a TIN is an important issue, which this paper aims to discuss.

Design/methodology/approach

A modified‐analytic hierarchy process (AHP) model is proposed to evaluate the NPD mixes. Since, integrated product development is positively associated with efficiency and negatively with innovation, a suitable NPD operation with a mode of knowledge creation needs to be adopted by evaluating the result of the NPD mix.

Findings

The proposed model leads to a more satisfactory performance for the firm.

Originality/value

The result from the practical case study is in accord with the theoretical model, since this model keeps a firm operating simultaneously efficiently and innovatively, rather than trade‐off and balanced.

Citation

Hung Chen, H., Lee, A.H.I. and Tong, Y. (2006), "New product mix selection for a high technology company in a technology innovation network", Journal of Technology Management in China, Vol. 1 No. 2, pp. 174-189. https://doi.org/10.1108/17468770610670974