Mental health promotion is saturated with theoretical ambiguity and is ripe for sustained philosophical investigation. Unfortunately, most philosophical discussion in health promotion is commonplace rather than academic, and many health promotion theorists are unaware that there is a difference. In order to illustrate this intransigent problem, I discuss Glenn MacDonald's recent contribution to this journal (Vol. 1, Issue 2). In so doing I demonstrate four philosophical errors frequently made in health promotion theory, research and practice.
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