TY  - JOUR
AB  - Purpose– Virtual work presents new challenges for managers compared to using ordinary, face‐to‐face work practices. The purpose of this paper is to show how different virtual work types are related to different challenges that require different managerial and co‐operation approaches.Design/methodology/approach– Empirical data were gathered during a period of two years using a questionnaire (3,156 respondents from 323 companies representing different Estonian service sector branches) and interviewing.Findings– The paper concludes that a higher level of work virtuality leads to a lower level of work satisfaction, mainly due to inappropriate management techniques and problems related to information and communication technology‐mediated communication.Research limitations/implications– The sample consists of only service sector organizations, limiting generalization of the results to the practice of manufacturing companies.Practical implications– The results will help managers of service organizations to prepare and choose appropriate management techniques for working with virtual workforce.Originality/value– The paper shows that service sector organizations operate with different degrees of virtuality that lead to different challenges and consequently require different management techniques.
VL  - 6
IS  - 3
SN  - 1746-5265
DO  - 10.1108/17465261111167984
UR  - https://doi.org/10.1108/17465261111167984
AU  - Mihhailova Gerda
AU  - Õun Kandela
AU  - Türk Kulno
ED  - Maaja Vadi
ED  - Rebekka Vedina
ED  - Kadri Karma
PY  - 2011
Y1  - 2011/01/01
TI  - Virtual work usage and challenges in different service sector branches
T2  - Baltic Journal of Management
PB  - Emerald Group Publishing Limited
SP  - 342
EP  - 356
Y2  - 2024/04/20
ER  -