Logics of local actors and global agents: divergent values, divergent world views
Critical Perspectives on International Business
ISSN: 1742-2043
Article publication date: 20 July 2012
Abstract
Purpose
This paper seeks to develop a theoretical explanation of conflicts and incompatible interpretations of events between agents of multinational corporations (MNCs) and actors present in certain host countries. It aims to situate the argument in comparative economic systems as a part of a broader social system. The socio‐economic system can be modeled using institutional theory, particularly using Scott's three pillars and the concept of formal and informal institutions. Within different socio‐economic systems a dominant logic is developed, and this becomes internalized among actors and agents as behavioral scripts.
Design/methodology/approach
The paper uses a multi‐level and multi‐disciplinary conceptual analysis, developing a model of dominant logic and behavioral scripts with MNC agents and traditional emerging economy actors.
Findings
MNC agents and traditional emerging economy actors have difficulty comprehending the logic of the other, creating a fertile context for conflict.
Research limitations/implications
An ideal type template is developed that can be used for empirical investigations focusing on situations where disagreement and conflict occur when MNCs operate in traditional emerging economies.
Practical implications
By integrating the authors' conceptualization into training for expatriate managers, the potential for conflict can be reduced.
Originality/value
This multi‐level and multi‐disciplinary model allows grounded development of understanding of conflicts or potential conflicts in the MNC agent‐traditional emerging economy actor context.
Keywords
Citation
Molz, R. and Ratiu, C. (2012), "Logics of local actors and global agents: divergent values, divergent world views", Critical Perspectives on International Business, Vol. 8 No. 3, pp. 225-240. https://doi.org/10.1108/17422041211254950
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited