TY - JOUR AB - Purpose– Recognising interest in the nascent “rise of China”, the purpose of this paper is to engage with the normative social science approach to comparative management, positing that it is inadequate for an enlightened view of the Chinese subject.Design/methodology/approach– This paper presents a critical appraisal of extant literature, specifically Redding's The Spirit of Chinese Capitalism, by drawing resources from Fabian's epistemological critique of anthropology and Levinas' ethics to replace ontology as first philosophy, and by reference to historical studies on China's economic culture and its language.Findings– Attention is drawn to how Redding's research subject is made an object of knowledge. In the objectification process, the subject's continuity is interrupted, its voice deprived, and its capacity for dialogue denied. This is evident in Redding's framework for analysis. Indeed, his Weberian social science template manifests a certain “imperialism of the same” and is symptomatic of much in comparative management regarding non‐western subjects. After critique, this essay then explores a supplement to Redding.Practical implications– The paper proposes three principles for finding one's way out of objectification: ethics before “knowledge”, justice before “power”, and dialogue before “vision”.Originality/value– The paper contributes to discourse on how comparative management must transcend its imperial social science legacy before it can find a just footing, and be born again. VL - 4 IS - 2/3 SN - 1742-2043 DO - 10.1108/17422040810870015 UR - https://doi.org/10.1108/17422040810870015 AU - Xu Qi ED - Banerjee ED - Prasad PY - 2008 Y1 - 2008/01/01 TI - A question concerning subject in The Spirit of Chinese Capitalism T2 - Critical perspectives on international business PB - Emerald Group Publishing Limited SP - 242 EP - 276 Y2 - 2024/04/20 ER -