TY  - JOUR
AB  - Purpose– To investigate the importance of the work of French cultural theorist Paul Virilio for critics of international business.Design/methodology/approach– The article employs Virilio's and others' writings on “dromoeconomics” or the political economy of speed and “hypermodern” forms of organization with the aim of expounding a “Virilian” approach to the critique of international business. This standpoint necessitates a discussion of dromoeconomics in addition to deliberations on “hypermodern organization”. Two jointly authored articles by the author are introduced and explored as examples of a Virilian perspective on international business.Findings– The author argues that whilst a Virilian point‐of‐view regarding the field of international business might initially appear as inappropriate to orthodox critics, a deeper examination reveals its usefulness.Originality/value– The article considers Virilio's groundbreaking cultural theory in view of contemporary debates over international business, dromoeconomics, and hypermodern modes of organization.
VL  - 2
IS  - 4
SN  - 1742-2043
DO  - 10.1108/17422040610706659
UR  - https://doi.org/10.1108/17422040610706659
AU  - Armitage John
PY  - 2006
Y1  - 2006/01/01
TI  - Paul Virilio: a critic of international business? From dromoeconomics to hypermodern organization and beyond
T2  - Critical perspectives on international business
PB  - Emerald Group Publishing Limited
SP  - 339
EP  - 353
Y2  - 2024/04/20
ER  -