Media(tion)

Abstract

Purpose

The purpose of this paper is to use media studies as a creative impulse for critical research into practices of organization.

Design/methodology/approach

Through an aesthetic reflection on the use of media, an experience of organization is examined as a form of postponed judgement.

Findings

Aesthetic judgement can be helpful to establish new forms of relationships, but it is questionable if organizations are willing to stimulate this form of dis‐organizing.

Practical implications

Media studies in organizations can lead to emphasis on communication as a form of control, or the opening up of the organization to more chatter and noise.

Originality/value

Using McLuhan and media studies in the context of organization studies can lead to new insights for both.

Citation

van Boeschoten, R. (2006), "Media(tion)", Critical Perspectives on International Business, Vol. 2 No. 3, pp. 220-229. https://doi.org/10.1108/17422040610682791