International business and management studies as an orientalist discourse: A postcolonial critique
Critical Perspectives on International Business
ISSN: 1742-2043
Article publication date: 1 April 2006
Abstract
Purpose
This paper seeks to interrogate the international business and management studies (IBMS) discourse via postcolonial theory. It demonstrates the value of applying postcolonial theory as a critical practice with respect to that substantive domain.
Design/methodology/approach
The approach is to draw on the critical and intellectual resources of postcolonial theory and apply them in an interrogation of IBMS.
Findings
The paper shows the value of applying postcolonial theory to open up the discourse of IBMS, which is revealed to deploy similar types of universalistic, essentialising and exoticising representations to colonial and neo‐colonial discourse. It is revealed to rely on functionalist orthodoxy, realist ontology and neo‐positivist epistemology. Furthermore, it masks its own power effects, fails to make explicit its research commitments, especially its political and ethical ones, and remains deeply unreflexive.
Originality/value
The use of postcolonial theory in relation to organisation studies is in its infancy with only a limited number of studies directly related to that critical practice. This paper, then, is a contribution to an important, but emergent arena of scholarship. The interrogation mounted here points to a radical reconfiguration of the field and indications as to where that might take us are made.
Keywords
Citation
Westwood, R. (2006), "International business and management studies as an orientalist discourse: A postcolonial critique", Critical Perspectives on International Business, Vol. 2 No. 2, pp. 91-113. https://doi.org/10.1108/17422040610661280
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited