TY  - JOUR
AB  - Purpose– Architectonics is proposed as a dialogic theory and method to research three discursive spheres: McDonald's corporation, McDonaldization, and McDonaldland.Design/methodology/approach– Bakhtin proposed architectonics as a new method for the human sciences, one that interanimates cognitive with ethical and aesthetic systemness. This essay develops architectonics further, and applies it to the study of globalization and localization of the McDonald's and Wal‐Mart corporations, which now cohabits with each other in New Mexico (and elsewhere).Findings– A general inquiry system is suggested as a framework to analyze the architectonics of other organizations, in future international studies.Originality/value– Through the application of the notion of architectonics to the McDonald's and Wal‐Mart corporations the authors develop an innovative approach to understanding organizations.
VL  - 1
IS  - 4
SN  - 1742-2043
DO  - 10.1108/17422040510640725
UR  - https://doi.org/10.1108/17422040510640725
AU  - Boje David
AU  - Enríquez Esther
AU  - González M. Teresa
AU  - Macías Eduardo
PY  - 2005
Y1  - 2005/01/01
TI  - Architectonics of McDonald's cohabitation with Wal‐Mart: An exploratory study of ethnocentricity
T2  - Critical perspectives on international business
PB  - Emerald Group Publishing Limited
SP  - 241
EP  - 262
Y2  - 2024/04/25
ER  -