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The relationship between governance and NPD performance and the mediating role of tie strength

E. Teimoury (Industrial Engineering Department, Iran University of Science and Technology, Tehran, Iran)
M. Fesharaki (Computer Engineering Department, Malekashter University, Tehran, Iran)
A. Bazyar (Industrial Engineering Department, Iran University of Science and Technology, Tehran, Iran)

International Journal of Productivity and Performance Management

ISSN: 1741-0401

Article publication date: 26 July 2011

Abstract

Purpose

The purpose of this paper is to examine the impact of governance modes (trust and unilateral control) on new product development (NPD) performance and the mediating role of tie strength.

Design/methodology/approach

Survey research was conducted to collect data from 112 NPD relationships and structural equation modeling was conducted to test the hypotheses.

Findings

The results suggest that the trust and tie strength are positively related, while unilateral control and tie strength are negatively related. On the other hand, tie strength is positively related to NPD performance. Results also show that the impact of trust and unilateral control on NPD performance are mediated by the tie strength.

Originality/value

This study enhances the understanding of NPD relationships by examining the key modes of governance through which tie strength and NPD performance are influenced.

Keywords

Citation

Teimoury, E., Fesharaki, M. and Bazyar, A. (2011), "The relationship between governance and NPD performance and the mediating role of tie strength", International Journal of Productivity and Performance Management, Vol. 60 No. 6, pp. 622-641. https://doi.org/10.1108/17410401111150788

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited