TY - JOUR AB - Purpose– The purpose of this paper is to provide an integrated approach that prioritizes organizational key performance indicators (KPIs) in terms of the criteria of SMART (Specific, Measurable, Attainable, Realistic, Time‐sensitive) goal setting.Design/methodology/approach– The research was carried out using the analytical hierarchy process (AHP) technique as the basis for pairwise comparisons of SMART criteria, considering each KPI.Findings– A new approach is outlined, encompassing step‐by‐step guidelines for decision makers to conduct the prioritization process of SMART KPIs. The results of the case study highlight the applicability of the proposed approach and the calculation process for prioritizing KPIs.Research limitations/implications– The rating scales used in the AHP analysis are conceptual; although it identifies which dimensions require improvement, the proposed approach does not provide guidance on an appropriate action plan to address deficiencies; another limitation is that the framework adopted only the SERVQUAL service dimensions.Originality/value– This paper gives a novel approach for prioritization of KPIs. The proposed approach has a holistic mechanism; it could empower decision‐making teams; it is capable of enhancing advanced quality engineering approaches; and provides great opportunities for future research. VL - 56 IS - 3 SN - 1741-0401 DO - 10.1108/17410400710731437 UR - https://doi.org/10.1108/17410400710731437 AU - Shahin Arash AU - Mahbod M. Ali PY - 2007 Y1 - 2007/01/01 TI - Prioritization of key performance indicators: An integration of analytical hierarchy process and goal setting T2 - International Journal of Productivity and Performance Management PB - Emerald Group Publishing Limited SP - 226 EP - 240 Y2 - 2024/04/24 ER -