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Meeting the challenges of ICT adoption by micro‐enterprises

Peter Wolcott (Department of Information Systems and Quantitative Analysis, College of Information Science & Technology, University of Nebraska at Omaha, Omaha, Nebraska, USA)
Mehruz Kamal (Department of Information Systems and Quantitative Analysis, College of Information Science & Technology, University of Nebraska at Omaha, Omaha, Nebraska, USA)
Sajda Qureshi (Department of Information Systems and Quantitative Analysis, College of Information Science & Technology, University of Nebraska at Omaha, Omaha, Nebraska, USA)

Journal of Enterprise Information Management

ISSN: 1741-0398

Article publication date: 17 October 2008

3609

Abstract

Purpose

Information and communication technologies (ICTs) open new opportunities for micro‐enterprises to improve their businesses. However, challenges to using ICTs impede these businesses from growing into drivers for development. This paper seeks to investigate the adoption of ICTs in 11 micro‐enterprises in an underserved community of Omaha, Nebraska.

Design/methodology/approach

Following an action research study, this research provides insight into the key challenges and opportunities facing micro‐enterprises in their use of ICTs to create value for their businesses.

Findings

The process of “IT therapy” provides individualized technology‐related assistance, with an emphasis on relationship‐building, customized training, context sensitivity, and solutions that target strongly‐perceived needs of the businesses studied.

Originality/value

The paper's contribution is in the methodology for facilitating the adoption of ICTs in micro‐enterprises.

Keywords

Citation

Wolcott, P., Kamal, M. and Qureshi, S. (2008), "Meeting the challenges of ICT adoption by micro‐enterprises", Journal of Enterprise Information Management, Vol. 21 No. 6, pp. 616-632. https://doi.org/10.1108/17410390810911212

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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