TY  - JOUR
AB  - The development and testing of an instrument for obtaining user feedback on the overall quality of B2C electronic commerce Web sites, SITEQUAL, is discussed. Using previous research in information quality and service quality as a springboard, a conceptual model and an instrument to measure Web site quality were developed. A factor analysis was conducted which suggested that four minimum Web site quality factors and seven desired Web site quality factors are important to consumers in the retail music industry. The use of Web site quality factors for measurement of consumer expectations and perceptions, determining Web site requirements, and guiding the testing process is suggested.
VL  - 17
IS  - 6
SN  - 1741-0398
DO  - 10.1108/17410390410566724
UR  - https://doi.org/10.1108/17410390410566724
AU  - Webb Harold W.
AU  - Webb Linda A.
PY  - 2004
Y1  - 2004/01/01
TI  - SiteQual: an integrated measure of Web site quality
T2  - Journal of Enterprise Information Management
PB  - Emerald Group Publishing Limited
SP  - 430
EP  - 440
Y2  - 2024/09/23
ER  -