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The awareness/attitude‐gap in sustainable tourism: a theoretical perspective

Ralitsa Antimova (Based at the Academy for Tourism, CSTT, NHTV Breda University of Applied Sciences, Breda, The Netherlands)
Jeroen Nawijn (Lecturer Tourism, Academy for Tourism, CSTT, NHTV Breda University of Applied Sciences, Breda, The Netherlands)
Paul Peeters (Associate Professor, Academy for Tourism, CSTT, NHTV Breda University of Applied Sciences, Breda, The Netherlands)

Tourism Review

ISSN: 1660-5373

Article publication date: 24 August 2012

4877

Abstract

Purpose

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This paper aims to explore the widely recognized awareness/attitude‐gap in sustainable tourism and discuss a series of theoretical approaches on three levels: individual, interpersonal and community level theories.

Design/methodology/approach

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These theories are linked to existing studies on tourists' awareness/attitude and behavior in relation to climate change in order to assess which type of theory explains the gap best and which may be the most useful in bridging the gap.

Findings

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The paper argues that, although individual level theories offer the best explanation of the awareness/attitude‐gap, community level theories may offer the best solution.

Originality/value

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The paper has important relevance for academic researchers who intend to study the awareness/attitude gap in a tourist setting.

Keywords

Citation

Antimova, R., Nawijn, J. and Peeters, P. (2012), "The awareness/attitude‐gap in sustainable tourism: a theoretical perspective", Tourism Review, Vol. 67 No. 3, pp. 7-16. https://doi.org/10.1108/16605371211259795

Publisher

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Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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