Destination network management: a conceptual analysis

Kirsi Meriläinen (Doctoral Candidate in the Department of Marketing, Turku School of Economics, University of Turku, Turku, Finland)
Arja Lemmetyinen (Acting Professor in Marketing in the Pori Unit, Turku School of Economics, University of Turku, Pori, Finland)

Tourism Review

ISSN: 1660-5373

Publication date: 20 September 2011

Abstract

Purpose

This paper aims to focus on managing networks within destinations, or destination network management. The purpose is to provide a conceptual definition of the term.

Design/methodology/approach

Destinations are seen as networks, and networks are approached from a strategic perspective. Reviewing and drawing on the literature on destination management, tourism networks, strategic networks and strategic management the paper proposes a concept that could be of use in analyses of network management.

Findings

It is suggested that managing is a value‐creating activity embedded within a network, and that there are two approaches to network management: strategic management and the coordination of cooperation among the actors involved.

Research limitations/implications

The paper is conceptual in nature. The authors intend to test the developed hypothesis in empirical case studies in the near future.

Originality/value

The paper contributes to the literature on destination management in proposing a novel concept of destination network management, and introducing a dynamic, activity‐oriented approach as opposed to the actor‐focused destination management organization (DMO) view.

Keywords

Citation

Meriläinen, K. and Lemmetyinen, A. (2011), "Destination network management: a conceptual analysis", Tourism Review, Vol. 66 No. 3, pp. 25-31. https://doi.org/10.1108/16605371111175302

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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