TY  - JOUR
AB  - Every company tries to know who the best and idealistic customers are and how to identify them by use of the special methods. To solve this problem the diamond model of customer stratification, which is the conceptual model, is introduced in this research. We modified the customer stratification model developed by Narayanan et al. (2007). By use of this model we can find out the most profitable customers and then we can plan to improve the profitability of the rest customer groups.
VL  - 9
IS  - 1
SN  - 1598-2688
DO  - 10.1108/15982688200800012
UR  - https://doi.org/10.1108/15982688200800012
AU  - Sung Kim Youn
AU  - Lee Dongwon
PY  - 2008
Y1  - 2008/01/01
TI  - A Conceptual Model to Stratify Customers to Improve Customer Profitability: Diamond Model
T2  - Asian Journal on Quality
PB  - Emerald Group Publishing Limited
SP  - 181
EP  - 187
Y2  - 2024/04/24
ER  -