To read the full version of this content please select one of the options below:

A Conceptual Model to Stratify Customers to Improve Customer Profitability: Diamond Model

Youn Sung Kim (Graduate School of Logistics and Department of Business Administration, Inha University)
Dongwon Lee (College of Business Administration, Inha University)

Asian Journal on Quality

ISSN: 1598-2688

Article publication date: 17 April 2008

Abstract

Every company tries to know who the best and idealistic customers are and how to identify them by use of the special methods. To solve this problem the diamond model of customer stratification, which is the conceptual model, is introduced in this research. We modified the customer stratification model developed by Narayanan et al. (2007). By use of this model we can find out the most profitable customers and then we can plan to improve the profitability of the rest customer groups.

Keywords

Citation

Sung Kim, Y. and Lee, D. (2008), "A Conceptual Model to Stratify Customers to Improve Customer Profitability: Diamond Model", Asian Journal on Quality, Vol. 9 No. 1, pp. 181-187. https://doi.org/10.1108/15982688200800012

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited