TY  - JOUR
AB  - Due to the advancement of technology and rapidly changing environment of the market, the life cycle of high‐tech products is becoming shorter. The enterprise must constantly innovate and select correct development strategy of new product in order to respond to customers’ demands for upgrading operational performance of industry. Development of new product is the critical activity for enterprise’s survival and growth. This research focuses on the effects of Taiwan high‐tech companies’ introduction of innovative activity and development strategy of new product on development performance of new product for analysis and exploration. The result findings reveal that: (1) High execution degree of innovative activity has positive effect on the implementation of development strategy of new product; (2) The companies with better implementation of development strategy of new product reveal better development performance; (3) The companies with higher degree of execution of innovative activity and better execution of development strategy of new product reveal better development performance of new product.
VL  - 7
IS  - 2
SN  - 1598-2688
DO  - 10.1108/15982688200600022
UR  - https://doi.org/10.1108/15982688200600022
AU  - Chung Yi‐Chan
AU  - Tsai Chih‐Hung
AU  - Deng Wei‐Jaw
AU  - Chen Wen‐Chin
PY  - 2006
Y1  - 2006/01/01
TI  - Research on Correlation between Innovative Activities & Development Strategies of New Product and Development Performance in Taiwan’s High‐tech Companies
T2  - Asian Journal on Quality
PB  - Emerald Group Publishing Limited
SP  - 157
EP  - 172
Y2  - 2024/04/25
ER  -