The Role Effect Loyalty of Internet: A Causal Model

Abstract

The Internet can provide benefits obtained from changing the structure of a business, such as emphasizing the importance of different types of personnel. In addition, the Internet alters the process for business activity, both within and outside the organization. Using structural equation modeling, I empirically test a number of hypothesized relationship based on a sample of 126 Internet Community users. The results are as follows: loyalty is significantly influenced by trust and relationship, repeat purchase is significantly influenced by e‐loyalty. In addition, word of mouth is significantly influenced by e‐loyalty.

Citation

Soo Kim, G. (2005), "The Role Effect Loyalty of Internet: A Causal Model", Asian Journal on Quality, Vol. 6 No. 2, pp. 17-30. https://doi.org/10.1108/15982688200500011