TY  - JOUR
AB  - Purpose– The purpose of this paper is to address the issue of market development using TQM and identify critical factors that link the two fields to enhance business success of companies in a globalized market.Design/methodology/approach– Seven Deming Prize winner companies from Thailand and India are objectively and empirically studied through unstructured interview and through award winner documents. Specific cases are studied from each company to support the interview responses.Findings– The result reveals that: first, TQM facilitates market development by strategically synchronizing product, process/technology, and marketing dimensions of an organization. Second, TQM characteristically and objectively defines customers to strategically manage different and customer‐specific markets. Third, TQM ensures market success in businesses by enhancing market success of customers.Research limitations/implications– The main limitation to this research is that along with the Deming Award, there are other quality oriented awards such as MBNQA and EFQM. Hence, additional studies from such awards may be helpful to support the authors’ cause. Moreover, the limit in the number of companies studied is also considerable.Originality/value– This is an original work of the authors and it is not submitted to any other journal or publisher for publication.
VL  - 12
IS  - 3
SN  - 1598-2688
DO  - 10.1108/15982681111187092
UR  - https://doi.org/10.1108/15982681111187092
AU  - Taddese Fasil
AU  - Osada Hiroshi
PY  - 2011
Y1  - 2011/01/01
TI  - Market development using TQM through system integration and customer service in Asia
T2  - Asian Journal on Quality
PB  - Emerald Group Publishing Limited
SP  - 254
EP  - 268
Y2  - 2024/09/19
ER  -