A study of risk management and performance measures on new product development
Abstract
Purpose
The purpose of this paper is to analyze the management process considering risks and performances in developing new products.
Design/methodology/approach
The paper provides risk factors and performance factors based on literature reviews and then discusses risk and performance management processes during the product development period. Some lessons for effective risk management and performance measures are reported.
Findings
The timing of risk management and performance measures is important to the impact level of performance.
Practical implications
This proposed framework could be used as a basis for systematic management of R&D investment projects.
Originality/value
The paper provides insights into the R&D committee's role in developing new products.
Keywords
Citation
Park, Y.H. (2010), "A study of risk management and performance measures on new product development", Asian Journal on Quality, Vol. 11 No. 1, pp. 39-48. https://doi.org/10.1108/15982681011051813
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited