Operations Strategy and New Venture Formation: A Conceptual Synthesis
Abstract
This paper presents a theoretical framework that extends the benefits of some core elements of operations strategy to the field of entrepreneurship. We show that the field of operations strategy, with its predominant focus on fit among configuration, competencies, and logistics, offers valuable insights into many strategic and tactical challenges that entrepreneurs face as they try to create business models and enter new markets or establish footholds in existing, but well‐defended markets. It is our aim to highlight the need for future endeavors linking the two fields.
Keywords
Citation
McDermott, C.M., Markman, G.D. and Balkin, D.B. (2003), "Operations Strategy and New Venture Formation: A Conceptual Synthesis", Management Research, Vol. 1 No. 2, pp. 195-205. https://doi.org/10.1108/15365430380000527
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited