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A Note on the Regional Triad Model and The Soft Drink Industry

John C. Gardner (KPMG Professor of Accounting and Director of the Global Entrepreneurship Initiative in the Department of Accounting at the University of New Orleans)
Carl B. McGowan Jr (Professor of Fianace in the Department of Accountancy, Finance and MIS at Norfolk State University)

Multinational Business Review

ISSN: 1525-383X

Article publication date: 11 March 2010

638

Abstract

The objective of this paper is to analyze the five largest companies in the soft drink industry in the context of the regional triad theory as presented in Rugman and Brain (2003) and later in Rugman and Verbeke (2004b, 2007). We find that of the five largest companies in the soft drink industry, only Coca‐Cola meets the definition of a global company as defined by regional triad theory. National Beverage is a strictly domestic company and Cadbury, Cott, and Pepsi are bi‐regional MNEs with sales in the NAFTA and European triad regions. Coca‐Cola reports sales in five major geographic regions, which fits the criteria of a global firm

Keywords

Citation

Gardner, J.C. and McGowan, C.B. (2010), "A Note on the Regional Triad Model and The Soft Drink Industry", Multinational Business Review, Vol. 18 No. 1, pp. 89-94. https://doi.org/10.1108/1525383X201000005

Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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