TY - JOUR AB - This paper examines the behaviour of Japanese pharmaceutical corporations in the light of recent merger activity, questioning strategic momentum theory given the particularly significant influence of culture on the decision‐making process in this market. The international performance of Japan’s pharmaceutical industry has been poor; therefore, we examine the regional orientation of the top global pharmaceutical TNCs, inquiring as to why there has not been greater convergence among Triad countries. Irrespective of cultural differences, this industry has been slow to respond to international macro change, but mergers, acquisitions, and other convergence strategies are now being observed. VL - 16 IS - 4 SN - 1525-383X DO - 10.1108/1525383X200800016 UR - https://doi.org/10.1108/1525383X200800016 AU - Slater Stephanie AU - Paliwoda Stan AU - Slater Jim PY - 2008 Y1 - 2008/01/01 TI - Strategic Inertia and the Japanese Pharmaceutical Industry T2 - Multinational Business Review PB - Emerald Group Publishing Limited SP - 1 EP - 24 Y2 - 2021/01/18 ER -