Do Social Institutions Matter to Markets in Transition? Investigating Consumer Sentiment in China

Chi Kin (Bennett) Yim (The University of Hong Kong)
Kineta Hung (The University of Hong Kong)
Nan Zhou (The University of Hong Kong)
Jonathan J.H. Zhu (The University of Hong Kong)

Multinational Business Review

ISSN: 1525-383X

Publication date: 17 June 2006

Abstract

This study assesses the impacts of the social institutions of a transitional economy on its market by examining how China’s political, economic and cultural institutions influence consumers’ sentiment and their purchase planning behaviors. We propose and empirically validate a four‐factor model of consumer sentiment that captures the impacts of these powerful social institutions. The validity of the model was supported with data from a multi‐level stratified survey that involved 9 cities and 3,960 consumers across a number of product categories. Our findings confirm the salience of social institutions in affecting consumers’ sentiment as well as their consumption behaviors in China.

Keywords

Citation

Yim, C., Hung, K., Zhou, N. and Zhu, J. (2006), "Do Social Institutions Matter to Markets in Transition? Investigating Consumer Sentiment in China", Multinational Business Review, Vol. 14 No. 2, pp. 47-66. https://doi.org/10.1108/1525383X200600008

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.